A strong contact lens practice doesn’t happen by accident.
Early in my career, my practice had almost no contact lens business. By treating contact lens care as an opportunity and removing friction from the process, over time I grew contact lens sales more than 500% to $2.4 million.
I was invited to share my advice in the latest issue of ABB Optical Group‘s The Profit Advisor newsletter (#3 2026). The takeaway—technology keeps changing, but the fundamentals stay remarkably consistent. Click for the full article.
Thank you ABB for the opportunity to participate and for providing additional value to ODs!
