by William K. Vincett, O.D.
I ask my clients to measure their progress — so it was time I did the same.
Five years ago, after selling my multi-location optometry practice, I chose to dedicate more time to my consulting work. My goal has been to help independent optometric practice owners achieve meaningful financial growth using strategies I developed, refined, and used over the years.
It was time to hold myself to the same standard I expect from my clients — track the data, measure the outcomes, and be transparent with the results.
The findings?
On average, my clients see a 28% increase in gross revenue and a 58% increase in net profit within 12 months.
My one-time consulting fee typically pays for itself in under four months — a faster return than most new equipment purchases.
While I’m proud of these numbers, the real credit belongs to the OD owners who committed to improve their finances, executed my advice consistently, measured their progress, and stayed focused on their long-term vision.
Here’s to continuing measurable success in the years ahead—because if you’re not measuring, you’re not really managing.
